Summer begins in Gdynia!
Cudawianki is a nationwide open-air event organized since 2009. It officially opens the summer season in Gdynia at the Polish seaside by having fun during huge live shows, city attractions and family games.
We've been creating a comprehensive visual identity of the events for many years that includes branding, prints, web creations, gadgets and an animated TV spot.
The main motive was inspired by plaited wreaths stemming from a Slavic custom that is observed on the Midsummer Night.
Within the scope of the festival a number of elements were designed, such as the official poster, placards, printed promotional materials, large format printed materials and a TV spot.