Legimi - Redesign
Legimi is one of the biggest e-book and audiobook platforms in Poland. In the near future they are planning expansion to Germany and China.
Their brand deseprately needed some major updates in order to prepare them for the next step and what is more important… to make reading cool again. We explored the idea of handwriting and a handwritten signatures, which is the most direct way of expressing your emotions and thoughts. What is more, the shape and kind of handwriting mirror your personality. The idea of personal handwritings and signatures appeals to Legimi’s aim to establish a close relationship with the user, create a living reading community whose members share their opinions on recently read books, and to create a pleasant environment to use Legimi’s product.
Simple handwriting evolved into more dynamic and freehand shapes, which were later used in graphic elements of the brand. According to graphology, these scribbles represent being open-minded, eloquent and striving for self-development, which are all Legimi’s main attributes.
Cast Study Video
We explored a different techniques of generating signature-like shapes. To make this identity playful for people using it for many years, we coded an interactive generator that produces shapes along with a movement of a cursor.
The Chinese market required visuals based on Mandarin. We cooperated with Chinese graphic designers to create these visuals.