Challenge
Collegium Da Vinci is a forward–thinking business university built on a practical approach to education. Over the past decade, the school has transformed and expanded far beyond the image shaped during its last rebranding. This growth created the need for a refreshed identity — one that could capture its evolution, embody its values, and clearly communicate its unique character to students, partners, and the business world.
Solution
At the heart of the new identity lies a belief that creativity, courage, and curiosity drive real value in business. These three pillars were translated into the brand’s language:
Creative – expressed through gallery–like expositions featuring students, university creatives, and their projects, integrated into the brand image.
Brave – captured in high contrast, bold forms, and a simple, dynamic color palette.
Curious – reflected in expositions of workshops, experiments, and performances held at the university.
Design system – Different Levels
With a rich and constantly evolving portfolio, the university needed a flexible visual identity system. It had to clearly structure the offer, adapt communications to diverse target audiences, and stay true to the character of each message while keeping the brand consistent.
Massive Digital Ecosystem
The new CDV website was an extensive undertaking — a large-scale platform designed to reflect the university’s dynamic and diverse offer. With over 20 unique page templates, around 40 components, and more than 140 content modules for both desktop and mobile, it demanded a highly flexible and scalable system. One of the main challenges was finding the right balance between clear, accessible content presentation and the bold, expressive visual identity that defines the brand. The result is a structure that combines functionality with creativity — a digital space as brave and curious as CDV itself.
