The rebranding of the Voelkel Foundation marked a symbolic transition from VOX Artis, coinciding with its 25th anniversary. Our role was to design a sophisticated, understated identity reflecting the Foundation’s curatorial ethos — one rooted in art, education, architecture, and cultural engagement.
We developed a visual identity system including a logo, color system, brandbook, Webflow-based website, social templates, and supervised print production. The identity, inspired by the idea of a paspartout, frames rather than dominates — just like the Foundation itself, which unites the diverse initiatives of the Voelkel family while staying quietly in the background.
This project was about more than design — it was about creating space for values to speak.
